Pros 05.05.2020 — 12:33 Uhr

PENNY provides 1,500 ‘hero’s tickets’

The discount store joins the FSV – Welling initiative: “A great gesture”

1.FSV Mainz 05 have gained another partner for their ‘hero’s tickets’ initiative: PENNY will provide the everyday heroes of the Coronavirus with roughly 1,500 ‘hero’s tickets’. A portion of these will go to the workers of the PENNY supermarket in the Rhein-Main area, who are working tirelessly for their customers during the Corona crisis. However, the discount store is offering even more than that. All recipients of the ‘hero’s tickets’ will also receive vouchers that can be redeemed in all PENNY stores.

“Offering 1,500 ‘hero’s tickets’ is a great gesture from PENNY, especially since their staff are acting as heroes day in, day out. With this, PENNY are making a great contribution to all those who are working to ensure the maintenance of our society during the Corona crisis. We are very grateful for their commitment to this initiative,” said Michael Welling, Marketing and Sales Director of 1. FSV Mainz 05. “We are also very grateful for the fact that PENNY are providing vouchers to the recipients of the ‘hero’s tickets’; it’s a great way to round off our campaign and will also enable other fans to get involved.”

Mainz 05’s ‘hero’s tickets’ initiative, launched by sports marketing agencies ONE8Y and CTS EVENTIM Sports, is aimed towards all of those who are at the forefront of the fight against the Coronavirus. As soon as fans are allowed to attend football matches again, the recipients of the ‘hero’s tickets’ will be invited to attend a home game at the OPEL ARENA. The campaign is also being run in other sports, with basketball club MHP RIESEN Ludwigsburg and handball club TV Grosswallstadt also offering the same service.


The discount supermarket store PENNY, belonging to the REWE group, offers its customers innovative ways of added value, with an emphasis on it’s two key components: freshness and low prices. The approximately 2,200 stores across the whole of Germany, which offer their customers an extensive range of fresh items such as fruit and vegetables, bread and baked goods, sausages, milk and dairy products, as well as other attractive offers in textiles, household goods and electrical goods, employ over 28,000 people and were able to achieve total sales of 7.6 billion Euros over the past financial year alone.